Improving Aeroflot's business communications in social networks

The article considers the relevance of the use of social networks in the system of business communications of organizations. The author identifies the advantages of social networks, the use of which allows organizations to use them to solve the problems of promoting products/ services on the market and forming a favorable image of the organization. The experience of the company's reputation management is summarized on the example of the airline company Aeroflot. Based on the results of the study, activities are proposed and a conclusion is made about the need for greater use of the potential of communication platforms, in particular, adapting content to the needs of a specific audience, increasing the audience engagement index.