Improving marketing activity in JSC "Sokolagrokhimiya"

In the presented work the necessity of improving the approaches to solving the problem of increasing the marketing efficiency in the activity of commercial organizations at the present stage has been revealed. Using the example of a particular enterprise the author has justified the suggestion to introduce the title of a marketer into the structure of managing the marketing activity. The author has defined the list of the main functions and duties of a marketer. In the end of the research the economic evaluation of the efficiency in implementing the proposed developments has been given.