The improvement of methodological approaches in marketing pricing

This article compares the different ways to analyze the pricing policy of the enterprise, which lie in the fact that currently there is no unified approach to the analysis of price policy for the company. The paper describes and discusses the approaches of different authors that dealt with pricing and the development of pricing policy and strategies in the enterprise. The disadvantage of these methods and approaches is that they are not a sequence analysis of the price policy taking all factors and elements into account. Besides, the adaptation of pricing policy to the changing external environment is insufficiently studied. The article presents the main elements and stages in the development of pricing policy. The author shows such a method of analyzing the price policy that allows one to change and adapt it for various companies. As a result, it gives the company an opportunity to operate successfully on the market.