The improvement of management quality of innovative projects of industrial enterprises based on the evaluation factors of consumer behavior
Автор: Bezdudnaya Anna G., Smirnov Roman V.
Журнал: Вестник факультета управления СПбГЭУ @vfu-spgeu
Рубрика: Менеджмент и инновации: вопросы теории и практики
Статья в выпуске: 1-2, 2017 года.
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The article discusses the model of consumer perceptions of innovative projects, proposed standardization of the information received from consumers for subsequent use in the quality system of the innovative project of the industrial enterprise.
Consumer, innovation project, innovation, evaluation model of consumer preference
Короткий адрес: https://sciup.org/148319768
IDR: 148319768
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