Perfection of the motivational mechanism in the russian trade networks

The article is devoted to the development of directions for improving the motivational mechanism in Russian retail chains. The object of research was the system ofpersonnel motivation tools used by the retail chain "Magnet". In the article, the motivation for work was considered as a function ofpersonnel management, an analysis of the labor motivation system of the personnel of the network was carried out using survey methods, questionnaires, and observation. Based on the findings, directions are formulated to improve the effective system of motivating professional development ofpersonnel.