Improving the sales management process in the organization

The article examines the relevance of sales management in a modern organization, proves that for the successful and effective functioning of the organization, it is important not only to increase sales, but also competent and rational management of the analyzed process (effective sales planning, organization of the sales process). The practical aspects of the research topic are revealed by analyzing the sales process of a manufacturing organization located in the Kaluga Region that produces industrial transformers of various production capacities. The article formulates the directions of improving the sales management process for the specified organization: the algorithm of the sales process is considered, the decomposition of the strategic goal is made, ways of improving the sales management process are proposed. In conclusion, the author concludes that sales have a significant impact on the effectiveness of the economic indicators of the organization, determine its competitiveness in the market.