Improving the financial management system of a firm in the context of hypercompetition

It is devoted to the problem of improving the financial management system of a firm in a situation of hypercompetition. Issues related to the changing conditions of the market environment, the increasing complexity of competition factors, the need to increase the significance of the financial management function in the organization are considered. The role and importance of financial management, contributing to improving the sustainability of the company in the market and providing opportunities for its development, are emphasized.