Strategy of international marketing on the example of PJSC "Gazprom"
Автор: Torkina A.A., Malyshev A.A.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 6-3 (22), 2018 года.
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This article describes the main strategies of international marketing, analyzes the international marketing strategy of PJSC Gazprom and assesses its effectiveness, offers recommendations for improving the strategy of international marketing on the example of PJSC Gazprom.
Strategy, international marketing, marketing analysis, marketing program development, efficiency
Короткий адрес: https://sciup.org/140283663
IDR: 140283663
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