Enhancing staff management in higher education establishments

Contemporary challenges in higher education-such as digitalization, the globalization of the academic environment, and rising demands for the quality of educational services-necessitate a reevaluation of traditional personnel management approaches. Amid rapid technological advancements, increasing international competition, and evolving educational standards, universities must adapt their HR strategies. An effective university staffing policy plays a crucial role in ensuring institutional competitiveness, fostering research potential, and enhancing student satisfaction. The implementation of modern HR management methods helps attract and retain highly qualified faculty and researchers, streamline administrative processes, and create a supportive academic environment. This article examines current issues in university personnel management. The study is based on an analysis of contemporary trends in educational HR practices, the experiences of leading universities, and up-to-date data on staffing policies. The findings may be useful to higher education administrators, HR specialists, and researchers working on issues related to higher education development.