Improving the marketing communication activities of the Fortwineoutlet network

One of the guarantees of successful business is the correct conduct of marketing communications. To attract customers, increase sales and maintain the image, the company uses various means of marketing communications and marketing in general. The need to use marketing communications is due to the client's need for information that allows him to make a decision in favor of the enterprise. In the presented article, based on the characteristics of the marketing communication activities of the FortwineOutlet wine cellar network, recommendations are given for its improvement.