Contemporary pop culture: phenomenology, axiology, aesthetics

The article discusses pop culture as a modern phenomenon, the authors analyzing the notion of pop culture, its connection with «the mass», the axiological system of the young technological age generation as well as with the technical progress as the basis of the epoch under discussion. Besides, comparing mass culture works (artefacts) with and juxtaposing them to those of classical culture, the authors explore pop culture structure and its connection with mass production conditioning the consumer society standards. Among of the foci of attention are the role of cinema in the formation, development, and functioning of pop culture and cinema product as its apex. One of the problems under consideration is that of pop culture as the sphere of different cultures interrelationships causing the least number of conflicts and thus acting as an instrument of the (seeming) cultural convergence of the peoples.