Modern pragmonimy (trade proper names) in psycholinguistic aspect

The following article is devoted to the analysis of the modern pragmonimy (trade proper name) in the psycholinguistic aspect. Modern pragmonimy functions in the advertising text and it is fundamentally based on the mental consciousness of a person. Advertisement makers use practically all means of psycholinguistics: verbal and nonverbal means to influence a consumer's consciousness. It finally forms an ideal image of this or that goods / service which then impresses an addressee of the advertising communication.