Modern festive culture in the context of the cultural policy of Russia

The article deals with the importance of festive culture as one of the specific tools in solving the strategic problems of cultural policy of Russia. For the first time, an attempt is made to understand the phenomenon of festive culture as a component of “soft power” in building a dialogue of cultures in the modern information society. The main problem aspects of the “systemic crisis of the spiritual -forming foundations of Russian civilization” are identified, from the point of view of the possible and more effective use of this resource in their overcoming; the corresponding factors of Russia’s influence on the international social and cultural space are highlighted. The conclusion is made about the need for an integrated interdisciplinary study of the modern system of festive culture as a tool of “soft power”, methods and forms of its influence in the context of the tasks of the cultural policy of modern Russia.