Modern direction of development tire industry in Russia

In this article the directions of development of the tire industry of the Russian Federation, including PJSC "Nizhnekamskshina", are considered. The main market leaders of the industry are identified. A comparative analysis of the development of enterprises for 2013-2015 is presented. The commodity portfolio of the enterprise and the direction of its expansion are considered. Methods of development of the enterprise in the market of tire production, leading directions of commodity policy and activity of the company in export markets are offered.