The current state of the consumer market of drinking milk

The article analyzes the dairy market with a focus on drinking milk, and considers the key problems of its development in the current conditions. The key exporters and importers of these products are identified, and promising areas for industry growth are highlighted. It was found that in 2023, the drinking milk market demonstrated positive dynamics. This became possible due to a decrease in import volumes from foreign countries, which, in turn, contributed to an increase in domestic production of dairy products. It should be noted that thanks to active cooperation with government agencies, an effective system of support measures was developed, which, even in conditions of economic instability, helped prevent a crisis in the industry.