Modern mechanisms of marketing management of agricultural enterprises

Автор: Plohotnik S.M.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 2 (30), 2019 года.

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The article deals with modern mechanisms of marketing management at agricultural enterprises. The use of "soft" controls, along with "hard", which will allow agricultural producers to adapt to modern market requirements is considered.

Agromarketing, management functions, marketing management, " hard "and" soft " controls

Короткий адрес: https://sciup.org/140285589

IDR: 140285589

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