Modern approaches to the definition of the phenomenon of cultural identity

The article focuses on the Genesis of the concept of identity from different theoretical approaches in social Sciences to more fully understand the process of formation of modern theories of identity in scientific discourse. Different views on the identity dictated by the close relationship of this concept with the social processes and phenomena that surround the individual. Passing a long way from the polarities of identity and identification through the dialectic of identity/difference to the plurality of tessellation. In this regard, there remains the issue of how the individual forms their identity, how this dynamic process and under the influence of some factors, the formation of identity.