Modern approaches in the framework of social support for employees of the organization

The article examines modern approaches to the social support of the organization's employees as an important element of labor potential management. The author explores various components of social support, including tangible and intangible forms such as flexibility of working conditions, psychological assistance, and career development. The article highlights the importance of social support for creating a sustainable corporate culture, reducing staff turnover and increasing the competitiveness of the organization. It is expected that the introduction of effective social support programs will contribute to improving labor productivity and ensuring the long-term stability of the organization.