Modern ways of promoting banking services in interaction with potential clients

The article investigates ways to promote banking services and the possible problems that banks can have while working with clients. In particular, the criteria of customer loyalty to the bank, as well as the rating of trust of potential customers is one of the most important part of the customer-oriented policy. The article deals with new and more modern ways of promotion of banking products, in particular through the use of the Internet, social networks, and other ways of online marketing. Also, in the features of this type of marketing, as well as highlighted the most effective marketing methods in the field of banking with the examples of the various companies. Also presented current problems and the complexity of the implementation of this type of marketing, as well as recommendations to improve the efficiency of the enterprise, which has decided to resort to new approaches promote its banking products and services. Also, were highlighted modern trends and tendencies, as well as the possible future path of development, not only of bank marketing, but banking activities as such.