Modern Technologies of Promotion in the Sphere of Culture

The article substantiates the complex application of modern promotion technologies by cultural organizations. The features of marketing activities in the field of culture are highlighted, taking into account their specifics. The article describes the most effective methods of promoting products and services on the Internet from the point of view of their applicability by cultural organizations. Their use can not only increase the demand for services and products provided, but also contribute to the sustainable development of cultural organizations in the context of the constant introduction of quarantine measures through reliable communication with consumers on the Internet. Also, according to the authors, the use of the Internet marketing tools and brand formation will increase the demand for cultural services and products by society.