Modern conditions for the development of the financial potential of enterprises

The article reveals the current conditions and trends of the financial market, interacting with which enterprises form and develop their financial potential. Financial potential is one of the key characteristics of modern enterprises, reflecting their ability to develop. Digitalization of financial services, the development of artificial intelligence and big data, robotics, and distributed Ledger technologies are among the key trends in the development of the financial market, which have a decisive impact on the financial potential of modern enterprises.