Modern etiquette: opportunities and boundaries

The author analyzes the value of the etiquette in the life of a modern person and the practical significance of etiquette for society. The relevance of the article is associated with a change in attitude to the etiquette social process, profession, recognition of service etiquette in professional environments of a great potential for increasing the authority of the profession. Etiquette forms of demonstration of respect reveal the humanistic, state, business potential of behavior approved in society. The role of etiquette is further strengthened in professional activities, etiquette literacy is reflected in professional success. The moral pillar of etiquette is the meaning of a matter to which a person devotes himself, presenting this matter to society. Modern etiquette is recognized and exists within the boundaries of service etiquette of various types of public service and a number of professional communities that are attentive to their professional traditions: military personnel, police officers, doctors. Increased attention is paid to official etiquette in the internal affairs bodies. Corporate etiquette systems also occupy their niche in modern etiquette. The appearance of employees, state, ministerial and corporate attributes, speech etiquette are the most effective components of modern etiquette. The boundaries of etiquette norms are permeable to social processes, the possibilities of modern etiquette to influence society are not sufficiently taken into account in practical activities. Service etiquette demonstrates to society the moral values of a professional group, objectifies and creates a visible image of the moral world of the profession. Professional communities have the opportunity to develop through etiquette, evolve the managerial capabilities of senior personnel and strengthen the state-patriotic identity of employees. The application of these etiquette properties should be taken into account in the development of special courses in the educational process, as well as in practical activities.