Modern entrepreneur in VUCA world - advantages and challengers

The paper considers the factors impacting entrepreneurial activity nowadays. The features and spheres of VUCA reality influence are revealed. The challenges faced by an entrepreneur faces in the current volatile environment are brought into light. The basic tools to help manage enterprises are identified. Also, the paper describes the opportunities offered by the new digital economy and the informatization of society as a whole. The features necessary for an entrepreneur to succeed in business and factors to counter uncertainty are defined. Thus, in the course of the research, it was established that VUCA has both difficulties and provides a wide field for activity. This is a new changeable world in which success can be achieved only with flexibility and intelligence.