Creating and promoting a brand in the modern world

This article discusses the creation and promotion of a brand in the modern world. The main concepts are brand, brand relevance, and branding. An algorithm for creating a brand in the modern world is proposed with examples and stages that are based on up-to-date information about consumers, their needs, as well as modern trends and techniques. After that, the tools of brand promotion are considered and the most relevant and fashionable tool is identified - Digital marketing.