Creation of an innovation ecosystem in the tourism industry
Автор: Selezneva V.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 2 (146), 2024 года.
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The article, based on Russian and foreign scientific publications, examines current trends in the creation of innovative ecosystems in the tourism industry. A new paradigm is being considered that focuses on customer focus, which replaces the focus on cost-effectiveness and push marketing. Attention is focused on the principles of creating an innovative tourism ecosystem. The key conditions and problems that stimulate the creation of network systems in the tourism industry are listed.
Innovation, digitalization, tourism, innovation ecosystem, tourist destination
Короткий адрес: https://sciup.org/148329027
IDR: 148329027