Creating a competitive travel product

Today, the world is witnessing a dynamic development of the service sector, in particular, tourism, which forms a serious level of industry competition. The tourism industry is a multiplier of many other industries and is a significant sector of the economy that requires constant modernization. The current situation in the world promises the formation of a sustainable demand for domestic tourism in the Russian Federation and opens up opportunities for business development. In today's realities, the process of creating customer value is more important than production and subsequent sale. In this regard, the main need of the Russian tourism industry is to increase the competitiveness of the tourism product.