Creation of strategic alliances as an effective form of modern integration

The article discusses the possibilities of using strategic alliances in the context of globalization and their application in Russian practice. Currently, there is a tendency to a variety of organizational forms of integration. Alliances are one of the fastest, cheapest and most effective ways to implement a global strategy. The paper analyzes the advantages and disadvantages of strategic alliances, modern forms of integration and the choice of the optimal integration model for Russian enterprises. It is stated that in current conditions strategic alliances in Russia are widespread in high-tech industries, and also in oil and gas and automotive industries. The authors also clarify the goals of firms of more traditional business in creation of alliances. The possibility of using strategic alliances under sanctions and restrictions is considered. The study examines the experience of such foreign companies as Marks Spencer and Microsoft in creating an innovative alliance. It is concluded that alliance provides access to additional knowledge and resources, to the competencies of its partners, allows for greater flexibility and competitive advantage through access to resources such as people, markets, technology and capital.