Creative management as a categorical imperative of the existence of Russian business in time and space

In the modern economy, the predominance of philosophy and behavior of economic agents within the concept of consumer management is noted. In the conditions of economic and geopolitical instability, Russian business must transform the management paradigm. The article introduces the concept of creative management, reveals its differences from consumer management, substantiates the need for the transition of domestic business structures to creative management. A hypothesis is put forward and tested based on data from the Central Federal District that the form of ownership is a determining factor in the transition of Russian business to creative management.