Specifics of the economic behavior of the youth of the Russian Federation in social networks according to the study of customers of online store

The article is devoted to the identification of consumer practices of Russian youth on the Internet. The article discusses the problems and features of the virtualization of economic behavior of the population of the Russian Federation, analyzes the online practices of customers of a particular store (“Gifts and sweets from Europe”), provides recommendations for the intensification of consumer behavior of students in social networks.