Specific character of marketing communications in enterprises of space branch
Автор: Vnucova N.V., Danilchenko Yu. V.
Журнал: Сибирский аэрокосмический журнал @vestnik-sibsau
Рубрика: Экономика
Статья в выпуске: 2 (23), 2009 года.
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The main principles of the marketing communications choice are formulated. The efficiency of mass communications concerning various target groups and the various factors, influencing results of communications are considered. Also the interference of brand communications and target groups is analyzed.
Marketing communications, target groups, space branch
Короткий адрес: https://sciup.org/148175931
IDR: 148175931
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