The specificity of organizing music festivals within event tourism

This article explores the correlation between organizing music festivals and the sphere of tourism. Similarities between tourism marketing and cultural event marketing are examined, along with their impact on satisfying tourists' needs. Event marketing is analyzed, including event tourism, and its role in shaping the image of a location and fostering tourism development. The influence of music festivals on the growth of the tourism industry and their role in attracting both international and domestic tourists are considered.