Figure skating sports clubs: problems and development potential

The article studies the main problems encountered by figure skating clubs providing physical fitness services. The analysis has shown the role of forehanded delivery of necessary information to the population and clubs. The problems associated with the searching for personnel, the logistics figure skating sports clubs and the influence of advertisement on increasing the number of figure skaters are described. The authors have considered and defined the solutions in order to strengthen the competitive positions of a sports organization in the market of sports and recreation services.