The way of the advertisement representation
Автор: Tsybenova L.G., Tsybenov Zh.B.
Журнал: Вестник Восточно-Сибирского государственного университета технологий и управления @vestnik-esstu
Рубрика: Гуманитарные науки
Статья в выпуске: 3 (60), 2016 года.
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The transit advertising became the invariable companion of the consumer on the way to work and home, during walks and trips. The public transport is one of the most favorable placements of advertising. The way of representation of an advertisement in public transport is developed. It is presented in the form of the picture created by means of a set of layers with images and placed in the box. The picture contains images of the city map and a transit of public transport with stops, and arrangements of outlets of an organization (logo). The geography of advertising is set by routes, which pass through all city, involving numerous streets and avenues and interacting with the residents of the city districts.
Advertising, transport advertising, layer, picture, boxing, route, map of the city, logo
Короткий адрес: https://sciup.org/142143201
IDR: 142143201