Methods and forms of media influence on political behavior in society

This article examines the key mechanisms by which mass media influence citizens' political behavior, such as agenda setting, framing, and the 'spiral of silence' effect. Definitions of the concepts of 'mass media' and 'political socialization' are provided. The article analyzes ways in which political attitudes, preferences, and social conformity are shaped by media content, as well as the role of the media in disseminating information and creating public discourses.