Reflection means of target audiences values in PR-texts

Основное

Автор: Mukhina Maria

Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu

Статья в выпуске: 8 (72), 2012 года.

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There is regarded the specificity of valuation vocabulary use in PR-texts. There is proved that the valuation subject is mainly either the company itself, or its products and services, and the artificial formation of valuation meaning in the context is typical.

Pr-дискурс, pr-discourse, value argumentation, персонализация pr-послания, personalization of a pr-message, means of valuation expression

Короткий адрес: https://sciup.org/148165271

IDR: 148165271

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