Comparative analysis of methods for assessing the competitiveness of a modern enterprise

The article considers the correlation of competition and competitiveness. The importance of an accurate assessment of the competitiveness of the enterprise, which affects the definition of priority effective and reasonable measures to improve the efficiency of economic activity, is determined. The existing groups of methods for assessing competitiveness are considered: matrix methods, methods based on the theory of competitiveness of goods, methods based on effective competition, methods based on an integrated approach. The author conducted a comparative analysis of methods for assessing competitiveness with the identification of advantages and disadvantages that limit their use. According to the results of the study, it was concluded that there is no universal method for assessing competitiveness, therefore, for an accurate assessment of the competitiveness of an enterprise, when choosing a method, it is necessary to take into account the needs of the enterprise itself and the preferences of management.