Formation of media educational industry as condition of media safety of society

In article for the first time media education is taken up as a branch of activity which at a stage of the formation acquires the traits of branch of the spiritual production revealing in an institutionalization, professionalizings, technologization and socialization of media educational processes. Media education as a field of activity remarkable for specific organization of production, special technologies and also unique type of made production: the media literate personality and media literate society. High quality of this "product" provides media safety guarantees as individual, and society as a whole.