Statistical methods as the basis of marketing research and management of market processes

This article analyzes the market of marketing research in Russia, and also examines the main statistical methods used in marketing research, indicating their role in the context of the overall effectiveness of marketing research. Special attention is paid to the role of statistical methods in marketing research. They allow you to process and interpret large amounts of data, identify hidden patterns and trends, as well as make predictions and forecasts. Statistical methods allow you to make informed decisions based on objective data, which is an integral part of a successful marketing strategy. In conclusion, the results of the analysis of the market of marketing research in Russia are summarized and the importance of using statistical methods in this area is highlighted.