Statistical analysis of Procter & Gamble advertising working
Автор: Nasonova I.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 12-2 (70), 2020 года.
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Over the past few years, the world famous FMCG Company “Procter & Gamble” has been cutting advertising costs, while remaining the largest advertiser in the world. The article uses correlation-regression analysis to examine the impact of advertising costs on other factors. The article is devoted to the statistical analysis of the advertising working of the "Procter & Gamble" company.
"procter & gamble"
Короткий адрес: https://sciup.org/170182324
IDR: 170182324 | DOI: 10.24411/2411-0450-2020-11097
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