Drinking wine stereotypes in alcohol output advertising
Автор: Glushkova Tatiana Sergeevna
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Развитие и функционирование русского языка
Статья в выпуске: 1 (9), 2009 года.
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Wine drinking concept is considered important and belongs to one of the Russian language consciousness domains. Wine drinking stereotypes are actively employed in the persuasive strategies in advertising discourse. Strong drinks advertising stereotypes (vodka in particular) reflect the cultural-historic importance of alcohol drinks and the society's attitude to the phenomenon of the Russians drinking habit.
Language consciousness, drinking wine stereotypes, strategies of speech impact, advertising of alcohol drinks
Короткий адрес: https://sciup.org/14969376
IDR: 14969376
