Value-based management as the condition of maximizing the value of the enterprise

The article considers the essence of the value-based management, its features and advantages. Also, the main cost methods were studied, their positive and negative sides were revealed. It’s proposed the introduction of cost methods in the process of assessing the effectiveness of management. Practical significance of the research is that the obtained results solve an important scientific problem - the formation of value-oriented management of the enterprise and the justification of recommendations for their practical application by the company management when deciding on the management of the enterprise value.