Insurance of risks associated with infection with a new coronavirus infection and its prevention in modern discourse

The appearance of new insurance products is not always perceived unambiguously, especially if they are socially significant, but have defects that reduce their consumer value. Insurance of risks associated with infection with a new coronavirus infection had exactly this effect. The results of the study showed that there is both an acceptance of the social significance of this area of insurance protection and a complete denial of consumer utility. The supervisory authority recognizes the increased level of consumer risks associated with insurance in case of infection with coronavirus infection. Representatives of the market do not see going beyond the ethical framework when implementing it. The author comes to the conclusion that the situation in this segment should be perceived as an experience of working in non-standard conditions and as a practice of operational introduction of situational products to the market. The author believes that the social contribution is made exclusively from the positions of policyholders and beneficiaries who have received insurance coverage satisfying them, but not society as a whole. As a recommendation, it is proposed to publish the values of the consumer loyalty index calculated by the supervisory authority in relation to socially significant products in order to increase the transparency of the processes taking place in the market and better form their own portfolio of insurance protection.