Stratagem: spillover effect of applying innovations in medium-sized industrialized cities

The spatial development of cities in the crisis period associated with the COVID-19 pandemic requires a new toolkit for developing stratagems. The converged platform has a significant number of models of cities of the future, including green and smart ones, created by the initiative of authorities or corporations. Russia has some experience in the development of such cities as well. The article presents materials that reveal the main areas of implementing smart technologies in cities (Smart Energy, Smart Water, Smart Buildings, Smart Transportation, Smart Government), approaches to assessing the actions of local authorities on implementing the IQ Cities Project. On the example of the cityof Volzhsky, Volgograd Region, which is part of the group of medium-sized industrialized cities, a mechanism for developing a stratagem is shown - the spillover effect from the introduction of innovations into the citys economy. The use of an information and reference system (ISSMSE), which simulates spillover effects in different areas of urban and regional economy, is justified. It is explained why the prevailing ideas of people about cities of the future donot coincide with projects being implemented and that tools of neuromarketing and crowdsourcing are able to bring these two components of the process closer together. Todays social life focuses the attention of residents on the process of mass consumption, displacing all other semantic patterns from consciousness. The aim of the study was to substantiate the formation of a stratagem of the spillover effect of introducing innovations into the economyof medium-sized industrialized cities with a target vector for the introduction of smart technologies.