Strategic alliances of consumer sector transnational corporations as a tool of competitive advantage in digital markets

Бесплатный доступ

The article is devoted to the impact of digitalization on strategic alliances of consumer sector TNCs pursuing growth of competitiveness. The factors contributing to the active creation of strategic alliances in the digital economy are investigated. The characteristic features of strategic alliances of TNCs are revealed. Examples of strategic alliances of TNCs of the consumer sector and high-tech companies are considered.

Strategic alliances, interfirm cooperation, transnational corporations, consumer sector, digital economy, competitiveness

Короткий адрес: https://sciup.org/170190743

IDR: 170190743   |   DOI: 10.24411/2500-1000-2020-10143

Статья научная