Strategic directions for increasing attractiveness of investments regarding to retail trade enterprises in the Southern federal district

The article describes the strategic directions for increasing attractiveness of investment regarding to retail trade enterprises in the Southern Federal District. Research has established that it is necessary to take into account factors of the external and internal environment when providing directions for the strategic development of trade enterprises in order to ensure their effective functioning, growth and competitiveness. The implementation of strategic directions for the trade development of enterprises will help to increase the investment attractiveness of both trade enterprises and the retail industry as a whole in the future.