Strategic marketing as an effective tool for finding channels of interaction with consumers

In today's world, a key factor for successful entrepreneurial activity is a continuous dialogue between the seller and the buyer. At the marketing planning stage, company and internal department leaders must choose which communication channel best suits their activities in order to achieve long-term goals. This article discusses the concept of strategic marketing and its role in the activities of the enterprise, as well as the concept of marketing communications. As a result of the study, a method for searching for channels of interaction with the consumer was identified and the main promotion channels were identified. For a deeper understanding of the topic, an example on the meringue of the Cantata LLC trading network is presented.