Strategic marketing of territories in the context of youth migration on the example of Volgograd

The article deals with the problem of strategic marketing of territories in the conditions of youth migration for the city of Volgograd. It was revealed that in Volgograd there is a tendency to reduce the number of young people aged 20 to 29 years. The reasons for this trend are considered, such as the inability to find promising jobs and demographic aging exceeding migration growth. As part of the study of this issue, a series of strategies and methods of marketing activities aimed at attracting young people to the city of Volgograd was proposed.