Li Ning Company's Strategic Blueprint for Expanding into Overseas Markets

With the rise of the Chinese economy and the deepening of global trade, the influence of Chinese brands in the international market has been steadily growing. Li Ning, as one of China's leading sports brands, has achieved remarkable success in its internationalization efforts in recent years. This paper, based on the outline of the article Li Ning Company's Strategy and Business Plan for Entering Foreign Markets, delves into Li Ning's strategic blueprint for conquering overseas markets. It analyzes the company's successful experiences in the internationalization process and the challenges it faces, while providing suggestions for future improvements. The paper, through references to recent literature, aims to provide theoretical support and practical guidance for Li Ning's internationalization strategy.