Strategic management in conditions of uncertainty and high turbulence

This article discusses the problems of strategic management in the context of uncertainty of exogenous parameters of the business environment. The notion of economic turbulence is disclosed and the causes of its occurrence are listed, and levels of uncertainty are identified. The author argues that the instability and uncertainty of the external environment as an internal potential for the possibility of further development. The influence of the uncertainty factor on the choice of the type of strategy formed in the organization with the purpose of increasing competition is disclosed.