Marketing strategies for development of region’s competitiveness (case study of the Republic of Dagestan)

The article discusses poor marketing of regions in Russia. It is emphasized that there is a need for development of favorable image of each region (including the Republic of Dagestan) to enhance the competitiveness of the Russian economy as a whole. The author defines the main objectives of the region marketing, including improvement of investment attractiveness and image of the region. As a competitive strategy for the Republic of Dagestan it is suggested to use the differentiation strategy, the essence of which is identification of exclusive zones and activities of the region.